Principal Product Marketing Manager, Data & BI

Actian
US-Remote • Remote • Lead • 10.08.2026
Marketing Manager community-manager Data Engineer Management
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Position bei Actian in US-Remote. Anforderungen: Fachkompetenz und Teamfähigkeit.

💰 ~$66.300–89.700/Jahr (geschätzt) 📊 Mid-Level 🕒 Praktikum 🌍 Remote 🗺️ Worldwide
  • Fachliche Kompetenz
  • Teamfähigkeit
  • Kommunikation

Gehalt geschätzt anhand Geschätzt basierend auf Titel, Seniorität und Marktlage. Kein Gehalt in der Anzeige angegeben.

✅ Geeignet für
  • Fachleute mit relevanter Erfahrung
  • Kandidaten mit mid-Niveau
🚫 Weniger geeignet
  • Einsteiger ohne Berufserfahrung
  • Kandidaten, die nicht remote arbeiten können
💡 Gut zu wissen
  • Position erfordert mid-Fähigkeiten
  • Remote-Modell: remote
  • Bewerbungsprozess startet nach Kontaktaufnahme
About Actian 
 
Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).
 
We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. 
 
About the Role 
 
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.  
 
Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell.
 
The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.  
 
If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. 
About Actian 
 
Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).
 
We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. 
 
About the Role 
 
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.  
 
Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell.
 
The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.  
 
If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. 

Responsibilities:

Business Intelligence (Net New Acquisition) 

  • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs 

  • Lead go-to-market for product launches from bill of materials through sales enablement 

  • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms 

  • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts 

  • Create sales plays and campaigns that drive adoption and pipeline impact 

  • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights 

  • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input 

 

Actian Databases (Retention & Renewal) 
 

  • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays 

  • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities 

  • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time 

Cross-Portfolio 

  • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines 

  • Create messaging and content for cross-sell expansion programs within the Actian portfolio 

Requirements:

  • 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories 

  • Experience marketing a BI or analytics product directly  

  • Background marketing to analytics teams, data engineers, and application developers 

  • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations 

  • Experience with open-source communities, free trials and product-led growth models 

  • Hands-on experience with AI tools and workflow automation (we pay attention to this) 

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