Product Manager, Facetune

<h2>About the team</h2> <p>We're looking for a Product Manager to join the Facetune team - our flagship app with millions of active users worldwide - someone who is genuinely connected to the aesthetics space Facetune is all about: skincare, photography, and social content, and who is comfortable using complex AI tools and works with them naturally on a daily basis.</p> <p>A hardworking, product-driven person who takes real ownership and is passionate about product and problem-solving. You should be able to independently analyze large-scale datasets (B2C) and turn insights into clear decisions, with a flexible mindset and the ability to think big.</p> <p>Being a Product Manager at Facetune right now means figuring out what's worth building, how to make it feel effortless to users, and how to grow a product that's already at scale. It's largely about tech and AI: you'll move fast, work closely with the data, and own your initiatives end to end: from the insight → the solution → the test that validates it.</p> <h2>What you will be doing</h2> <ul> <li>Drive business growth by identifying opportunities and transforming them into live products that add significant value to users at a consumer scale</li> <li>Develop and prioritize a strategic product roadmap aligned with business objectives, with a focus on AI-powered user experiences, subscription growth, and audience expansion</li> <li>Design, run, and interpret A/B experiments across AI-powered user experiences, onboarding flows, and growth surfaces - from hypothesis through statistical validity to decision</li> <li>Translate advanced AI capabilities - generative models, LLMs, creative pipelines - into intuitive, high-impact UX for a mass consumer audience</li> <li>Work hands-on with AI tools such as Claude Code, Cursor, and Base44 to accelerate prototyping, exploration, and execution</li> <li>Lead cross-functional teams spanning engineering, design, data, and marketing to ensure exceptional and timely product execution</li> <li>Make quick, informed decisions about implementation and trade-offs, balancing data signals with product intuition</li> <li>Clearly articulate product vision and strategy to senior management, partners, and stakeholders</li> </ul> <h2>Your skills and experience</h2> <ul> <li style="font-weight: bold;"><strong>Experience:</strong></li> <ul> <li>3-4 years in product management or a data/analytics role with demonstrated product impact - <strong>outcomes win over title.</strong></li> <li>Demonstrated track record of driving business success through product or data leadership, including measurable improvements in KPIs such as user growth, engagement, retention, and revenue.</li> <li>Proven experience in B2C consumer products at a significant scale - you understand what mass audiences mean in practice: behavioral segmentation, large-scale cohort analysis, and data-driven decision-making across a broad and diverse user base.</li> <li>Deep, hands-on AI literacy: strong understanding of generative AI systems, LLMs, and creative AI pipelines. Able to hold substantive technical conversations with researchers and evaluate model quality and capability.</li> <li>Strong background in A/B testing and experimentation methodology, from design through analysis to action.</li> <li>Experience working in mobile B2C environments.</li> </ul> <li style="font-weight: bold;"><strong>Soft Skills:</strong></li> <ul> <li>Excellent communication and presentation skills, with the ability to tell compelling stories. Strong technical background preferred.</li> <li>Hard worker with a passion for product craft, comfort with ambiguity, and enthusiasm for fast, agile iteration and exploration.</li> <li>Creative and curious mindset with an ongoing engagement with the AI ecosystem - tools, trends, and emerging capabilities.</li> <li>Keen eye for design and sharp UX instincts; a background in creative tools or photography is a plus.</li> <li>Familiarity with subscription economics, conversion optimization, and mobile growth levers is an advantage.</li> </ul> </ul> <h2>Who we are</h2> <p>Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios, with a mission to bridge the gap between imagination and creation.</p> <p>At our core is <strong>LTX-2</strong>, an open-source generative video model built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners.</p> <p>The company is also known globally for pioneering consumer creativity through products like <strong>Facetune</strong>, one of the world’s most recognized creative brands, which introduced AI-powered visual expression to hundreds of millions of users worldwide.</p> <p>We combine deep research, user-first design, and end-to-end execution - from concept to final render - to bring the future of expression to all.</p> <h2>Why join us:</h2> <p>We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new.</p> <p>We believe in an environment where people are encouraged to think, create, and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together.</p> <p>At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place.</p> <h2>We got you covered!</h2> <p>We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.</p> <p>We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups.</p> <p>We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.</p> <p><span style="color: rgb(255, 242, 128);">#LI-GS1</span></p>