Part-Time Account Strategist (Paid Media / PPC)

Company: Highway One Marketing Location: Remote (U.S. Only) Hours: ~15 hours per week Employment Type: Part-Time (W2) Compensation: Hourly, depending on experience (DOE) Growth Opportunity: Potential to transition into full-time role About Highway One Marketing Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients. We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients. About the Role We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts. This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations. Who We're Looking For - A strategic thinker who can also execute - Someone who values clarity, structure, and measurable outcomes - A marketer who uses AI as a tool—not as a substitute for original thought - Strong communicator who can confidently contribute in client discussions - Someone with a comfortable workspace (we are fully remote) and reliable internet access Key Responsibilities Execution (60%) - Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms - Conduct keyword research, audience targeting, and campaign setup - Write and test ad copy and creative variations - Monitor performance and implement ongoing optimizations Strategy (30%) - Contribute to overall account strategy and campaign planning - Identify opportunities for growth, efficiency, and testing - Align campaign structure with client goals and KPIs Reporting & Insights (10%) - Analyze performance data and translate into clear recommendations - Prepare reports and client-ready insights Client & Team Collaboration - Participate in 2–3 (avg) weekly meetings (internal + client calls) - Present findings, recommendations, and performance updates - Collaborate with team members across paid media and SEO Required Qualifications - 2–5+ years of hands-on paid media experience - Proven experience managing campaigns in: - Google Ads - LinkedIn Ads - Meta Ads - Strong understanding of campaign structure, bidding strategies, and optimization techniques - Experience with Google Analytics 4 (GA4) - Ability to interpret data and make actionable recommendations - Comfortable in a client-facing role Preferred Qualifications - Experience with: - Google Tag Manager - Looker/Data Studio - Familiarity with additional platforms (Reddit, TikTok, etc.) - Exposure to SEO principles and collaboration with SEO teams - Experience in one or more of the following industries: - B2B SaaS - Ecommerce - Higher Ed / EdTech - Local service businesses, restaurants, or franchises - Travel / hospitality Additional Details - Fully remote (U.S. only) - References may be requested during the hiring process