Head of Performance Marketing

Über das Unternehmen

Teya

Deine Aufgaben

• shapes the way we work.We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from youThe MissionOwn the paid media engine at Teya - across Meta, TikTok, Google and other paid platforms - translating creative hypotheses, ICP intelligence and pricing offers into qualified merchant acquisition, with a strict payback discipline. You'll run paid performance, the lead

Deine Voraussetzungen

• engine that connects marketing to sales, and the paid media flights inside our hyperlocal engine across 9 European markets.What you'll doPaid media leadershipOwn the paid media engine across Meta, TikTok, Google and other paid platforms - pacing, channel mix, CPA accountability, daily kill discipline across 9 markets.Apply tiered allocation rules across our market portfolio (scale spend in top markets, test spend in tier 1 markets, maintain spend in satellites). Use agents to enforce them; override with judgement when the data demands.Make the call on scaling, killing, sequencing across markets. Agents flag; you decide.Manage platform and agency relationships, ensuring sharp briefs and clear performance bars.Hyperlocal flightsRun the paid media inside our hyperlocal engine alongside the VP - seasonal flights, multi
• week density saturation in hospitality
• dense cities, paired with field/inside sales saturation.Layer the media mix per city: DOOH + programmatic display as the control layer; local radio, print press, guerrilla activation, YouTube brand or billboards depending on market.Pair with field/inside sales on saturation density - paired media + sales density is how SMB CAC is broken at scale.Lead qualification & sales connectionOwn the lead
• qualification engine: every inbound lead scored against the ICP, qualified routed to sales, unqualified routed to nurture. This is the integration that connects our marketing motion to our sales motion.Partner with Sales on capacity, handoffs, in
• country pacing. Sales