Growth Lead

Deine Aufgaben

• INR 30K-55K fixed pay per month (skills and/or experience dependent) Vertical: Cybersecurity What you will own Expert network and influencer relationships Identify, approach and build durable relationships with respected practitioners across the vertical: open-source maintainers, conference speakers, community leaders, technical bloggers and newsletter authors, and vendor DevRel figures with independent credibility. Work across the channels where these people actually are, including LinkedIn, YouTube, X, Discord, Reddit, GitHub and domain-specific forums, and develop a working map of who holds genuine influence in the vertical rather than who has the largest follower count. Secure endorsements, testimonials, forewords, guest posts and co-created content. Convert relationships into named, attributable contributions that can be used commercially. Feed community insight back into commissioning. You will often be the first person to notice a topic gaining momentum, and that intelligence should reach the Portfolio Director early. Pre- and post-publication campaigns Design and execute title-specific promotion plans covering reviewer outreach, community activations, contributor-driven campaigns and targeted list building. Sequence activity deliberately. Amazon rank responds to recent sales, and effort spread thinly across months produces a series of spikes that decay rather than a position that holds. Campaign design should concentrate reach into launch windows where it compounds, and sustain momentum deliberately thereafter. Partner with Growth and the commissioning team on metadata, keyword alignment and audience-specific messaging, so that traffic arrives at a page built to convert it. Track and report on campaign performance including review velocity, sentiment, community engagement and, most importantly, the relationship between activity and sales. You are accountable for ensuring expert relationships translate into measurable commercial impact, not for the volume of outreach performed. Partnerships, bulk a