Senior Product Marketing Manager

<div class="content-intro"><p><span style="font-size: 12pt;">CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders.&nbsp;</span></p> <p><span style="font-size: 12pt;">We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.&nbsp;</span></p> <p><span style="font-size: 12pt;">With over 40,000 students and alumni from 1,000 colleges now working at 4,050 companies, we are reshaping the tech workforce and the industries of the future. CodePath is supported by Amazon, Andreessen Horowitz, Anthropic<strong>, </strong>Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, Salesforce, and The Studio at Blue Meridian Partners, among others.</span></p></div><p style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>About the Role</strong></span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Location:</strong> Remote, United States (San Francisco/New York/Boston Preferred)</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Role Type:</strong> Full-Time&nbsp;</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Reporting to:</strong> Chief Operating Officer</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Total Compensation:</strong> $168,000 to $196,000 per year</span></p> <ul> <li style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Base salary: $110,000 - $150,000&nbsp;</span></li> <li style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Total compensation includes base salary plus a guaranteed monthly supplement&nbsp;</span></li> </ul> <p><span style="font-size: 12pt;">CodePath is seeking to hire our first Senior Product Marketing Manager (Senior PMM) to build and execute the core product marketing foundation for our earned revenue offerings, with a strong emphasis on sales-facing execution, positioning consistency, and go-to-market enablement.</span></p> <p><span style="font-size: 12pt;">This role will serve as the bridge between Product, Revenue, and external stakeholders, translating product strategy, internal documentation, and market insight into clear, compelling materials that enable partners to understand, adopt, and expand CodePath’s offerings.</span></p> <p><span style="font-size: 12pt;">You'll define how CodePath positions its AI-native education approach to the market—translating our Anthropic partnership, AI tutor, and AI-powered curriculum into positioning that's specific, credible, and differentiated from competitors simply adding 'AI' to their homepage. This means building narratives that help university administrators, employers, and partners understand what AI-native engineering education actually means and why CodePath is uniquely positioned to deliver it.</span></p> <p style="line-height: 1.4;">&nbsp;</p> <p style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>Key Activities</strong></span></p> <p><span style="font-size: 12pt;"><strong>Product Positioning &amp; Messaging</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Lead the development of clear, consistent positioning and messaging for CodePath’s earned revenue products and programs</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Translate existing product briefs, internal documentation, and outcomes data into stakeholder-ready narratives tailored to university and employer decision-makers</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Go-To-Market Strategy &amp; Launches</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Partner with Product and Revenue to shape go-to-market strategy, incorporating market insights, partner feedback, and organizational priorities</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Define and execute go-to-market plans, including target audiences, launch goals, success metrics, messaging, enablement, and launch coordination</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Support renewal and expansion motions with existing partners through data-driven content and positioning, developed in partnership with MEL and Revenue teams</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Revenue Enablement</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Enable Earned Revenue, Strategic Partnerships, and Development teams with clear, consistent sales and partner-facing materials, including decks, one-pagers, pitch narratives, and competitive positioning</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Lead internal enablement and training for new offerings and updates</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Customer, Market &amp; Impact Insights</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Serve as the voice of the partner and market by gathering and synthesizing insights from partner conversations, revenue teams, and market research</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Translate partner feedback and impact data into actionable guidance that informs product positioning, go-to-market decisions, and product priorities</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Competitive &amp; Ecosystem Positioning</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Analyze the broader ecosystem of computer science education and workforce development to understand how CodePath fits within the market</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Clearly articulate CodePath’s differentiation and category positioning in ways that are relevant to partner decision-makers</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Translate competitive insight into clear positioning guidance and sales enablement, helping partner-facing teams articulate why CodePath is uniquely positioned in the market</span></p> </li> </ul> <p style="line-height: 1.4;">&nbsp;</p> <p><span style="font-size: 14pt;"><strong>What Success looks like&nbsp;</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">A cohesive, updated set of sales and partner-facing materials supporting 2026 revenue goals</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Improved consistency and confidence across partner-facing teams in how CodePath’s offerings are positioned</span></p> </li> <li style="font-size: 12pt;"> <p>Clear articulation of CodePath's AI-native differentiation beyond student outcomes, supporting earned revenue growth and partner confidence in our unique market position</p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Market and stakeholder insights that directly inform positioning, enablement, and product decisions</span></p> </li> </ul> <p>&nbsp;</p> <p style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>Qualifications</strong></span></p> <p><span style="font-size: 12pt;"><em>Required</em></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">2+ years of experience in Product Marketing or closely related B2B roles</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Experience working in multi-stakeholder, partner-led environments (e.g., education, workforce, enterprise)</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Proven ownership of positioning, GTM strategy, and enablement</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Strong cross-functional collaboration and influence skills</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Excellent written and verbal communication skills</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Comfort operating in a mission-driven, evolving organization</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Strong understanding of AI concepts, trends, and applications</span></p> </li> </ul> <p><span style="font-size: 12pt;"><em>Preferred</em></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Experience in EdTech, workforce development, or B2B2C models</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Familiarity with higher education and/or employer partnership cycles</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Experience translating outcomes or impact data into compelling narratives</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Experience mentoring or guiding product marketing efforts</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Experience building or evolving product marketing foundations in an early-stage or scaling organization</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Familiarity with content creation tools (e.g., Canva) is a plus</span></p> </li> </ul> <p style="line-height: 1.4;">&nbsp;</p> <p style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>Compensation</strong></span></p> <p style="line-height: 1.4;"><span style="font-size: 12pt;">CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual base salary of $110,000 to $150,000. Total compensation is $168,000 to $196,000 which includes base salary plus a guaranteed monthly supplement. Salary is determined based on your relevant experience and skills as evaluated through our interview process.</span></p> <p style="line-height: 1.4;">&nbsp;</p> <p><span style="font-size: 14pt;"><strong>Full-Time Employee Benefits</strong></span></p> <p><span style="font-size: 12pt;">This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.</span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Health &amp; Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Financial Security: 401(k), employer-paid life &amp; disability insurance, and identity theft protection</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Professional Growth: $1,000 annual professional development stipend and home office setup support</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings</span></p> </li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Pay range</div><div class="pay-range"><span>$168,000</span><span class="divider">&mdash;</span><span>$196,000 USD</span></div></div></div>