Marketing Manager, China

Über das Unternehmen

Hypebeast

Deine Aufgaben

• HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shös, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong. HBX is looking for an experienced Marketing Manager to help develop the China busineß for the group. This role requires a detailed understanding of the market and knowledge of how to approach as well as execute objectives. The Marketing Manager will be tasked with growing the e-commerce busineß through efficient means and help lay the foundation for the company to grow in the Chinese region. HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shös, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong. HBX is looking for an experienced Marketing Manager to help develop the China busineß for the group. This role requires a detailed understanding of the market and knowledge of how to approach as well as execute objectives. The Marketing Manager will be tasked with growing the e-commerce busineß through efficient means and help lay the foundation for the company to grow in the Chinese region. If you think you’ve got what it takes, please provide your CV, cover letter and expected salary. This position is based and located in Shenzhen. Candidate must be eligible to work in China. Personal data collected is for recruitment purpose only. Responsibilities: Manage HBX's e-commerce operations acroß Tmall, JD, and Poizon - including marketing, content planning, scheduling, campaign execution, on-site maintenance, and performance monitoring. Manage and grow HBX's China social media presence - Xiaohongshu (小红书) and other relevant platforms (WeChat, Weibo, Douyin, live commerce). Introduce and execute innovative marketing strategies appropriate for the different platforms. Work closely with the senior teams and content team to ensure content alignment with our global regions. Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas. Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations. Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings. Manage on-site maintenance. Requirements: Bachelor’s Degree holder in Marketing, Busineß Administration or related disciplines. 5+ years work experience in a Marketing role, preferably in e-commerce or retail. Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture. Flüncy in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage. Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously. Proficiency in Microsoft Excel, PowerPoint, and Word.

Deine Voraussetzungen

• HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shös, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong. HBX is looking for an experienced Marketing Manager to help develop the China busineß for the group. This role requires a detailed understanding of the market and knowledge of how to approach as well as execute objectives. The Marketing Manager will be tasked with growing the e-commerce busineß through efficient means and help lay the foundation for the company to grow in the Chinese region. HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shös, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong. HBX is looking for an experienced Marketing Manager to help develop the China busineß for the group. This role requires a detailed understanding of the market and knowledge of how to approach as well as execute objectives. The Marketing Manager will be tasked with growing the e-commerce busineß through efficient means and help lay the foundation for the company to grow in the Chinese region. If you think you’ve got what it takes, please provide your CV, cover letter and expected salary. This position is based and located in Shenzhen. Candidate must be eligible to work in China. Personal data collected is for recruitment purpose only. Responsibilities: Manage HBX's e-commerce operations acroß Tmall, JD, and Poizon - including marketing, content planning, scheduling, campaign execution, on-site maintenance, and performance monitoring. Manage and grow HBX's China social media presence - Xiaohongshu (小红书) and other relevant platforms (WeChat, Weibo, Douyin, live commerce). Introduce and execute innovative marketing strategies appropriate for the different platforms. Work closely with the senior teams and content team to ensure content alignment with our global regions. Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas. Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations. Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings. Manage on-site maintenance. Requirements: Bachelor’s Degree holder in Marketing, Busineß Administration or related disciplines. 5+ years work experience in a Marketing role, preferably in e-commerce or retail. Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture. Flüncy in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage. Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously. Proficiency in Microsoft Excel, PowerPoint, and Word.