Solutions Product Marketing Manager

Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals: Finance, Healthcare, Legal, and Consulting. You'll dive deep into buying motions, use cases, and competitive dynamics, translating insights into campaigns, content, and sales enablement strategies that consistently succeed in each industry. This role sits at the intersection of marketing, sales strategy, and product. You will: - Own vertical GTM as a system, not one-off campaigns - Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, including personas, decision processes, and competitive alternatives - Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative - Equip enterprise sales teams with battle cards, objection handling strategies, persona-specific talk tracks, and deal-stage content to drive revenue - Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical - Instrument and measure vertical performance: pipeline sourced, conversion rates, and engagement, iterating weekly based on data Qualifications: - 5+ years of product marketing experience, preferably in B2B - Proven track record of building and executing vertical or industry-specific GTM strategies that drove measurable pipeline - Deep understanding of enterprise buying motions, comfortable managing long sales cycles, multi-stakeholder deals, and C-suite messaging - Exceptional storytelling and writing skills, capable of distilling complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models - Advanced proficiency in using AI tools to achieve marketing outcomes - Collaborative, low-ego operator who thrives in fast-paced, small-team environments and takes ownership of the full stack of work