Senior Marketing Manager

<p style="text-align: center;"><strong><em>Location</em></strong><em><span style="font-weight: 400;">: Hamburg or Berlin</span></em></p> <p>Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.</p> <p>Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?<br><br>We are looking for a <strong>Senior Marketing Manager </strong>to support and execute marketing initiatives for the German market. This role is ideal for someone with strong hands-on experience who is ready to take significant ownership, work independently on campaigns, and contribute to shaping local marketing initiatives within an established strategy.<br>In this role, you will support and report directly to the Head of Marketing Germany, while working closely with central teams and external agencies to deliver impactful campaigns across multiple channels.<br><br></p> <p>Please make sure to submit your CV in English&nbsp;</p> <hr> <h2><strong>YOUR DAILY ADVENTURES WILL INCLUDE:</strong></h2> <ul> <li>Support the development and execution of the <strong>local marketing plan for Germany</strong>, aligned with central strategy and growth objectives</li> <li>Plan and execute integrated campaigns to drive <strong>app installs, acquisition of new users, engagement and reactivation of current users</strong></li> <li>Manage<strong> </strong>day-to-day campaign execution, including content coordination, digital ads and timelines</li> <li>Support the execution of ATL and BTL campaigns, ensuring alignment with digital and app growth objectives</li> <li>Brief, coordinate and collaborate with creative and media agencies</li> <li>Ensure campaigns are delivered on time, on budget and in line with brand guidelines</li> <li>Monitor campaign performance and contribute to post-campaign analysis and learnings</li> <li>Work cross-functionally with local and central stakeholders</li> </ul> <hr> <h2><strong>TO BE SUCCESSFUL IN THIS ROLE:</strong></h2> <ul> <li>3-5+ years of <strong>experience in B2C marketing</strong>, with a strong focus on <strong>app marketing,</strong> preferably in a fast-paced or international environment&nbsp;</li> <li>Proven experience owning and scaling user acquisition campaigns for mobile apps</li> <li>Experience working on multi-channel campaigns (digital, offline or integrated)</li> <li>Hands-on experience collaborating with creative and/or media agencies</li> <li>Strong organisational and communication skills</li> <li>Ability to manage multiple projects in parallel and work independently</li> <li>Fluent German and good English skills</li> </ul> <hr> <h2><strong>BENEFITS &amp; PERKS IN A NUTSHELL:</strong></h2> <table> <tbody> <tr> <td> <ul> <li>Flexible working arrangements</li> </ul> </td> <td> <ul> <li>LinkedIn Learning</li> </ul> </td> </tr> <tr> <td> <ul> <li>Sabbatical &amp; special leave policies</li> </ul> </td> <td> <ul> <li>WeRoad partnership</li> </ul> </td> </tr> <tr> <td> <ul> <li>Birthday, 24th + 31st December off</li> </ul> </td> <td> <ul> <li>Short term EU work policy</li> </ul> </td> </tr> <tr> <td> <ul> <li>Mobility Credit</li> </ul> </td> <td> <p>&nbsp;</p> </td> </tr> <tr> <td> <ul> <li>Employee assistance program</li> </ul> </td> <td>&nbsp;</td> </tr> </tbody> </table> <p>&nbsp;</p> <table style="width: 36.5523%; height: 47.5938px;"> <tbody> <tr style="height: 47.5938px;"> <td style="width: 96.2269%; height: 47.5938px;"> <p><strong>Plus more local benefits depending on your work location!</strong></p> </td> </tr> </tbody> </table> <p>&nbsp;</p> <hr> <h2><strong>DIVERSITY, EQUITY &amp; INCLUSION:</strong></h2> <p><span style="font-weight: 400;">Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. <br></span><span style="font-weight: 400;">We want you to grow and evolve, </span><span style="font-weight: 400;">bring your true self to work</span><span style="font-weight: 400;">.&nbsp;<br><br></span></p> <hr> <h2><strong>ABOUT FREENOW:</strong></h2> <p>Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.&nbsp;</p> <p>In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?</p> <p><a href="https://www.glassdoor.de/%C3%9Cberblick/Arbeit-bei-FREE-NOW-EI_IE954578.11,19.htm" target="_blank"><img style="max-width: 100%;" src="https://eu-images.contentstack.com/v3/assets/blt6e28a7086c72dd55/bltadef6ed7354e9cc4/65a10957984e23040a418da6/glassdoor-logotype-rgb_2.png" alt="" width="150"></a>&nbsp; &nbsp; &nbsp; &nbsp;<a href="https://www.kununu.com/de/mytaxi-intelligent-apps" target="_blank"><img style="max-width: 100%;" src="https://eu-images.contentstack.com/v3/assets/blt6e28a7086c72dd55/blte53af231aaa0c840/65a109382311a30407ba07ce/kununu_logo_black_2.png" alt="" width="150"></a> &nbsp; &nbsp; &nbsp; &nbsp;<a href="https://www.linkedin.com/company/free-now/life/2b1603ea-741a-49f8-9847-f1214f483a1a/" target="_blank"><img style="max-width: 100%;" src="https://brand.linkedin.com/content/dam/me/business/en-us/amp/brand-site/v2/bg/LI-Logo.svg.original.svg" alt="" width="143"></a></p>