Product Marketing Manager

<p style="text-align: center;"><strong><em>Location</em></strong><em><span style="font-weight: 400;">: Come and join us in our Barcelona, Berlin or Hamburg office!</span></em></p> <p>Freenow empowers smarter mobility decisions helping people to move freely and cities to thrive.</p> <p>We’re looking for a <strong>Product Marketing Manager</strong> to turn innovative product features into powerful stories that drive adoption across Europe. You’ll shape go-to-market strategies, craft engaging multi-channel campaigns, and work closely with Product, Brand, and CRM teams to make mobility more seamless for millions of users.</p> <p>Based in Barcelona, you’ll join a diverse, international team and collaborate across seven markets.</p> <p>Are you ready for your next ride?</p> <hr> <h2><strong>YOUR DAILY ADVENTURES WILL INCLUDE:</strong></h2> <ul> <li>Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services.</li> <li>Translating product updates into clear, benefit-driven messaging for both B2C audiences.</li> <li>Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital).</li> <li>Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling.</li> <li>Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance.</li> <li>Staying up to date with the product roadmap and proactively identifying communication opportunities.</li> <li>Bringing insights from users and competitors back to product teams to influence roadmap and priorities.</li> </ul> <hr> <h2><strong>TO BE SUCCESSFUL IN THIS ROLE:</strong></h2> <ul> <li>5+ years of experience in Product Marketing, ideally in B2C apps, marketplaces, or digital services.</li> <li>Proven track record in launching features and delivering successful product adoption campaigns.</li> <li>Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce.</li> <li>Experience collaborating closely with cross-functional Product and Tech teams.</li> <li>Strong written and verbal communication skills in English. Other European languages are a plus.</li> <li>Creative and strategic mindset, paired with a data-driven approach to problem-solving.</li> <li>Ability to work autonomously in a dynamic, international environment.</li> </ul> <hr> <h2><strong>BENEFITS &amp; PERKS IN A NUTSHELL:</strong></h2> <table> <tbody> <tr> <td> <ul> <li>Flexible working arrangements</li> </ul> </td> <td> <ul> <li>LinkedIn Learning</li> </ul> </td> </tr> <tr> <td> <ul> <li>Sabbatical &amp; special leave policies</li> </ul> </td> <td> <ul> <li>WeRoad partnership</li> </ul> </td> </tr> <tr> <td> <ul> <li>Birthday, 24th + 31st December off</li> </ul> </td> <td> <ul> <li>Short term EU work policy</li> </ul> </td> </tr> <tr> <td> <ul> <li>Mobility Credit</li> </ul> </td> <td> <ul> <li>Health Insurance</li> </ul> </td> </tr> <tr> <td> <ul> <li>Employee assistance program</li> </ul> </td> <td>&nbsp;</td> </tr> </tbody> </table> <p>&nbsp;</p> <table style="width: 36.5523%; height: 47.5938px;"> <tbody> <tr style="height: 47.5938px;"> <td style="width: 96.2269%; height: 47.5938px;"> <p><strong>Plus more local benefits depending on your work location!</strong></p> </td> </tr> </tbody> </table> <p>&nbsp;</p> <hr> <h2><strong>DIVERSITY, EQUITY &amp; INCLUSION:</strong></h2> <p><span style="font-weight: 400;">Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. <br></span><span style="font-weight: 400;">We want you to grow and evolve, </span><span style="font-weight: 400;">bring your true self to work</span><span style="font-weight: 400;">.&nbsp;<br></span></p> <hr> <h2><strong>ABOUT FREENOW:</strong></h2> <p class="p-rich_text_section">Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. <br><br>In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?</p> <p class="p-rich_text_section"><a href="https://www.glassdoor.de/%C3%9Cberblick/Arbeit-bei-FREE-NOW-EI_IE954578.11,19.htm" target="_blank"><img style="max-width: 100%;" src="https://eu-images.contentstack.com/v3/assets/blt6e28a7086c72dd55/bltadef6ed7354e9cc4/65a10957984e23040a418da6/glassdoor-logotype-rgb_2.png" alt="" width="150"></a>&nbsp; &nbsp; &nbsp; &nbsp;<a href="https://www.kununu.com/de/mytaxi-intelligent-apps" target="_blank"><img style="max-width: 100%;" src="https://eu-images.contentstack.com/v3/assets/blt6e28a7086c72dd55/blte53af231aaa0c840/65a109382311a30407ba07ce/kununu_logo_black_2.png" alt="" width="150"></a> &nbsp; &nbsp; &nbsp; &nbsp;<a href="https://www.linkedin.com/company/free-now/life/2b1603ea-741a-49f8-9847-f1214f483a1a/" target="_blank"><img style="max-width: 100%;" src="https://brand.linkedin.com/content/dam/me/business/en-us/amp/brand-site/v2/bg/LI-Logo.svg.original.svg" alt="" width="143"></a></p> <p class="p-rich_text_section">&nbsp;</p>