Direct Marketing Manager

Key Account Manager, digital and direct marketing AIG Seguros México Who we are: American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks, and provide for retirement security. Your contribution at AIG: You are respected for your expertise and/or ability to grow, add value, diversify product and type of distribution with AIG Sponsors. You balance the needs of multiple stakeholders, making sound decisions using data, analytics, and experience to drive campaign execution with KPIs achievement as per campaign approval. Ultimately, you take ownership for key outcomes. Key Accountabilities: You will dedicate part-time to Hunter and Farming activities. As a Hunter, you will execute the established strategy to close new commercial agreements with partners among several sectors. You will be accountable for looking for contacts within targeted companies, building and presenting value offer proposals, negotiating terms within our company standards, coordinating other teams and people, and leading the implementation process for a successful launch. As a Farmer, you will be accountable for the partner’s budget assigned to you. How do you proceed: Develop strategies, plan, and execute sponsor’s sales and marketing plans to maximize revenue generation from existing partners to achieve both topline and bottom line. Constantly propose to existing Sponsors new ideas, initiatives, products, and distribution channels with the purpose to constantly add value to the Sponsor and to the relationship with AIG. If the initiative is accepted by the Sponsor, the Account Manager is responsible for building the strategy, planning, and defining the target expected, KPIs projected, and executing the campaign. Responsible for executing the discipline of cross-selling and up-selling after three months of selling the initial product. Responsible for conducting campaign analysis per month by using quantitative and qualitative reporting tools in the analysis of each campaign monitoring the results obtained per month with the KPIs established for each campaign. If deviation is identified, propose to the DDM Manager corrective actions: what to do, why the account manager recommends that specific action, when to do it, what the effect will be, and what the benefit is (additional premium, persistency increase, etc.). Once approved, propose it to the Sponsor. Work collaboratively with the other team members of DDM, the LOB, and support functions: Operations, Claims, Marketing, etc., for campaign implementation and monthly performance. Liaise with the campaign management team, call centers, and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance. Achieve per month, per campaign, per Sponsor: TARP, NWP, campaign profitability targets, and spend efficiency. Control and manage profit and loss of overall campaigns launched. Ensure timely implementation, pre- and post-campaign control and communication, and administration. Ensure submission of marketing plans and obtain approval from local and regional management for marketing budgets for new campaign launches. When launching a Digital Direct Marketing campaign, coordinate with internal areas and the sponsor the management of the platform, strategic product design, planning, and execution with monthly control of the KPIs applied to Digital Campaigns. Work with Telemarketing, the Product team (LOB), and other related parties to drive excellent performance outcomes. Participate in product development, competitor analysis, business planning, budgeting, and any other brainstorming sessions that will encourage or promote profit to the distribution or enhance customer satisfaction. Other responsibilities as assigned by the immediate supervisor or department head. Represent AIG in the market to extend reach, presence, and awareness of direct marketing opportunities for sponsors. Maintain the discipline of weekly meetings with Sponsors to identify new opportunities and deepen AIG’s relationship with the Sponsor. Communicate on market trends and competition. Prepare yearly annual budgets and agree on financial performance targets for respective Sponsors. Perform ad-hoc functions as required. What we are looking for: Self-driven individual. Strong verbal and written communication skills in Spanish and English, combined with the ability to influence people. Strong customer management, campaign management, and analytical skills. Strong sense of ownership, responsibility, and accountability. Strong interpersonal and communication skills. Goal-oriented mindset. Open to learning new skills and abilities: continuous learning attitude. Ability to work under pressure, manage time constraints, and meet deadlines. Ability to work on different projects, Sponsor development stages, and executions simultaneously. Ability to interact effectively with people at all levels of the organization. Strategic thinker, innovative, creative, and collaborative. An out-of-the-box thinker. Bases conclusions and decisions on rational and numerical analytical information. Minimum requirements: Bachelor’s degree (MBA preferred). Minimum three years of work experience in Insurance, Financial Services, or Consumer Goods. We are an equal opportunity employer: It has been and will continue to be the policy of American International Group, Inc., its subsidiaries, and affiliates to be an Equal Opportunity Employer. We provide equal opportunities to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability, or any other legally protected category. At AIG, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are respected as individuals and truly valued for their unique perspective. At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike. Enjoy benefits that take care of what matters: At AIG, our people are our greatest asset. We know how important it is to protect and invest in what matters most to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time at work to offer benefits focused on health, well-being, financial security, and professional development, bringing peace of mind to you and your family. Reimagining insurance to make a bigger difference in the world: American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions. With one of the world’s most far-reaching property casualty networks, it is an exciting time to join us. Across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them manage risks, respond to times of uncertainty, and discover new potential. We invest in our largest asset, our people, through continuous learning and development, fostering a culture that celebrates everyone for who they are and what they aspire to become. Welcome to a culture of inclusion: We’re committed to creating a culture that truly respects and celebrates everyone’s unique talents, backgrounds, and cultures.