Accela: Sr Director, Product Marketing and Strategy

remote-job.net Job Summary: 💶 Salary: 193,200 ⏰ Weekly Working Hours: Full-time 🔍 Recommended Experience: Senior 🎓 Recommended Education: Bachelor’s or Master’s in Business Administration, Marketing, Computer Science, or related fields 🏭 Industry: SaaS (GovTech) 📋 Primary Responsibilities: Lead product positioning and outbound product marketing. Conduct market and competitive analyses and translate them into go-to-market strategies. Coordinate cross-functional teams to ensure consistent messaging and sales implementation. ✅ Key Requirements: 8–10+ years of experience in B2B SaaS product marketing or product strategy. Strong skills in positioning, messaging, and competitive analysis. Experience in pricing/packaging decisions and executive communication. About the Company: Accela is a provider of cloud-based software solutions for government agencies with nearly 20 years of experience. The company helps agencies improve efficiency, enhance citizen engagement, and promote community development. The platform offers solutions for planning, building permits, service request management, and more, aiming to bring advanced technology to small-to-mid-sized governments. Accela values diversity, equal opportunity, and an inclusive work environment, offering extensive benefits and programs to support employee health, retirement, and work-life balance. Responsibilities: Develop and maintain a clear market and competitive strategy for the GovTech sector; conduct ongoing market and competitive analysis. Define product positioning, value propositions, and outbound messaging for priority products and verticals; produce sales and marketing materials. Collaborate with Product, Marketing, Sales, Customer Success, and Finance to align messaging, enablement, and go-to-market strategies. Support pricing, packaging, and monetization decisions through market and buyer insights. Contribute to portfolio analyses: TAM, customer segmentation, market sizing, and assessment of product gaps or expansion opportunities. Represent product strategy in analyst discussions, customer advisory boards, and strategic customer engagements. Requirements: 8–10+ years of experience in B2B SaaS product marketing, product strategy, or related roles; experience in GovTech/government sector strongly preferred. Proven excellence in product positioning, solution messaging, and competitive/market analysis. Experience in pricing and packaging discussions or monetization initiatives. Excellent executive communication skills and the ability to influence senior leaders. Experience with TAM modeling, portfolio analysis, or strategic planning is beneficial. Demonstrated ability to lead or synthesize market research and competitive intelligence. Benefits: Annual base salary (US offer): $200,000 - $220,000 (plus annual performance-based bonus target). Comprehensive US benefits package: flexible vacation policy, comprehensive medical, dental, and vision insurance, family planning benefits, 401(k) with employer match, HSAs/FSAs, life and disability insurance, employee assistance programs. Remote work option (US team), support for professional development, and an inclusive work environment.