Social Media Manager – WFG

Job Family Marketing - General About Us At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. Who We Are We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them. We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms. What We Do Transamerica is organized into three distinct businesses. These include: 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long-term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide. For more information, visit transamerica.com. Job Description Summary Responsible for building and activating a social media presence that authentically represents the agent, the entrepreneurial culture, and the motivational spirit that is World Financial Group. This role focuses on amplifying the agent experience through tailored storytelling – celebrating achievements, fostering community, and energizing the entrepreneurial spirit that fuels the business. Job Description Responsibilities - Develop and execute a business-specific social media strategy centered on agents as the “product,” celebrating culture, success stories, and milestones. - Deliver strong, creative campaigns, understanding and aligning with social trends and industry insights. - Build unique agent-centered content to be used across agent-client platforms. - Create compelling content across platforms (e.g., Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership. - Partner with World Financial Group Marketing, Field Enablement, Transamerica Corporate Affairs, and other teams to ensure messaging consistency and, where needed, alignment with corporate branding. - Develop and oversee influencer and ambassador programs, cultivating authentic agent voices and champions. - Monitor, moderate, and partner with community management to respond to social engagement, fostering community and mitigating reputation risks. - Track and report performance metrics (engagement, reach, sentiment, recruitment, pipeline contribution) to guide optimization. - Collaborate with creative services to build reusable, branded templates and toolkits for agent use. - Partner with multicultural marketing leads to ensure content reflects World Financial Group’s and Transamerica Financial Advisors’ diversity and inclusivity. - Support field leaders with content strategies that amplify recognition events, campaigns, and local initiatives. - Coordinate with PR and content teams on integrated push/pull content that drives trust and transparency in World Financial Group and Transamerica Financial Advisors. - Provide training and support to agents on compliant social media use and personal brand building. - Work collaboratively with governance and compliance teams to build content for multiple brands in accordance with company standards. - Keep current on new technologies, medium updates, and emerging trends/opportunities. Qualifications - Bachelor’s degree in marketing or related field, or equivalent experience - Eight years of digital communications, social media marketing, or related experience - Experience managing campaigns or marketing projects - Proficient in core content production systems and requirements - Proficient in Business Manager on Meta - Experience with third-party scheduling, monitoring, and social listening platforms like Hootsuite, SproutSocial, Sprinklr, or similar. - Understanding of advertising on Instagram, building LinkedIn Newsletters, and additional CTA opportunities built natively into social platforms. - Experience working with programs like Canva, Adobe Photoshop, CapCut, InShot, or similar. - Experience with geo-targeted messaging and using UTMs to track performance. - Excellent written/oral communication and relationship-building skills - Ability to think creatively, self-start, plan ahead, and manage multiple projects under tight deadlines. - Analytical and problem-solving skills - Highly organized with an editorial mindset and ability to build end-to-end plans that incorporate a big-picture mindset. - Proficiency using MS Office Preferred Qualifications - Knowledge of the financial services/insurance industry - Supervisory/management experience Working Conditions Office Travel: moderate (10-25%) The salary for this position generally ranges between $105,000 - $120,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote), and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. Compensation Benefits: - Competitive Pay - Bonus for Eligible Employees Benefits Package: - Pension Plan - 401(k) Match - Employee Stock Purchase Plan - Tuition Reimbursement - Disability Insurance - Medical Insurance - Dental Insurance - Vision Insurance - Employee Discounts - Career Training & Development Opportunities Health and Work/Life Balance Benefits: - Paid Time Off starting at 160 hours annually for employees in their first year of service - Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays) - Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars - Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. - Adoption Assistance - Employee Assistance Program - Back-Up Care Program - PTO for Volunteer Hours - Employee Matching Gifts Program - Employee Resource Groups - Inclusion and Diversity Programs - Employee Recognition Program - Referral Bonus Programs Inclusion & Diversity We believe our commitment to diversity and inclusion creates a positive and motivating work environment.