Social Content & Growth Manager (Football Startup)(m/w/d)

Hej! Glad you’re here As the super-platform for non-professional football in Europe, we bring professional experiences — from news and data to gamification — directly to a community of over 190 million football players and fans. We are Prematch, founded in 2021 in Köln, a dynamic startup with smart and "hungry" team members. Our Marketing and Business teams sit in Köln, Berlin & London, our Tech & Product team works remotely across Europe. We get backing from strong partners like adidas, Krombacher, NIVEA MEN and Techniker Krankenkasse — and have 1–2 more exciting cooperations in the pipeline. Successful investors such as Ralf Reichert (CEO of ESL) and Verena Pausder support us on our journey. Already a good match if you… Location: you see yourself in one of our great offices in Köln or London — and don’t want to work exclusively remote! Experience: You have a creative background (2–6 years) and a portfolio that shows a strong social-first focus. You’d like to work in a growing team & startup Key facts Start: From April 2026 Workload: Full-time Area of responsibility: Marketing & Brand Fast, simple & transparent application process For this we need you We are not looking for a classic Social Media Manager, but a Social Brand Designer who brings our brand to life visually. You are responsible for the visual implementation of our brand on social — from design and editing to final publishing. Your focus: design, content & execution. You not only develop ideas — you implement them yourself. Fast, creative, and with a clear feel for amateur football, community dynamics and modern social trends. Your tasks Daily business You design, edit and produce social-first content daily (Reels, TikToks, visuals) — from the idea to the final cut and publication. Brand building Sharpen and consistently develop our brand image through design, tone and storytelling Build a reusable brand system (guidelines, templates, creative principles) that scales across channels and brands Establish recognizable content series (recurring formats/series) that the target group returns to regularly Social Media (organic + paid) Take responsibility for topic planning and publishing rhythm on the most important social media channels Produce social-media-first content and/or take creative lead (video, static assets, short-form series), including a strong “front-facing” presence (hook, copy lines, editing) Work closely with Growth/Ads to develop high-performing assets and rapidly improve them through quick test loops Translate performance data into clear creative decisions: what we should double down on, what we stop, what to test next Collaborations & Community Develop and execute collaboration concepts with creators, communities and local partners Build lean partner packages (materials, briefings, formats) so that creating and sharing joint content is super easy for others Identify scalable distribution levers that increase reach without diluting the brand What you need Brand building: You can build brands sustainably through content — not just via one-off campaigns. Visual taste: You have very good visual taste and feel comfortable in front of the camera (design, editing; motion basics are a plus). Creative strategy: You’re strong in positioning, format/series development, channel thinking and have a pronounced distribution mindset. Data skills: You’re data-comfy, understand key social and paid creative performance metrics and derive smart learnings from them. Hands-on mentality: You work fast, pragmatically in execution while raising the creative bar. Copywriting: Hooks, captions and series framing Editing: Short-form storytelling with a clear narrative flow Production: Creator briefing & direction for efficient content production Culture fit: Deep understanding of sports/football culture, tone & matchday dynamics Design: Social-first design & packaging (format setup, thumbnails/title cards, recognizability) Languages: You have fluent German and English skills Nice to have, but not required Brand building: Experience in D2C or agency environments with clear outcomes Motion basics: Motion design/animation skills (template-based, fast & scalable) Paid creative: Experience in paid social creatives (performance creatives, ad variants, hook testing) Activation: On-ground activation at events/matchdays, local partner activations & on-site content Why us? Be part of it from the start — actively shape how Prematch grows and changes amateur football. Competitive salary that looks good. Employee participation (VSOP) — you directly benefit from the company’s success. Three cool offices in Köln, Berlin and London — real startup vibe to work and take off together. If you want to try another office, we’re happy to support that. Home office — depending on your distance to the office you work 1–3 days per week in the office and the rest flexibly remote. Whatever suits you best. For Tech & Product, 100% remote is partially possible. Remote, sometimes from further away — whether a week of sun abroad or a few days with family — you can flexibly work outside your place of residence. Team spirit — whether in the office or at home: we make sure our team stays well connected over distance with modern tools and a virtual office. Modern IT equipment — we provide the necessary tools and devices so you can work productively. 27 vacation days per year — for your recovery and to recharge. If you’re a parent, we have an additional special arrangement so you can better combine family and rest. Team events at our locations — whether after-work in Köln, Berlin or London: we regularly bring our teams together to exchange, socialize and grow closer as a team. Offsites with the whole team — get away from everyday life with the entire team for four days: travel together, develop ideas, collaborate on site and experience real team spirit. Sound like your thing? Then let’s not waste any time! All we need is your current CV (we like it easy!). You can add further info about yourself in our short application form. Lisa will then get in touch with you. We’re very relaxed — so feel free to start right away with the informal “du”! We can’t wait to learn more about you!