Social Content & Growth Manager (Football Startup) (m/f/d)

Hey! Great that you’re here As the super platform for non-professional football in Europe we bring professional experiences – from news to data to gamification – directly to a community of over 190 million footballers and fans. We are Prematch, founded in Cologne in 2021, a dynamic startup with smart and “hungry” team members. Our Marketing and Business teams are based in Cologne, Berlin & London, our Tech & Product team works remotely across Europe. We get backing from strong partners like adidas, Krombacher, NIVEA MEN and the Techniker Krankenkasse – and have 1–2 exciting partnerships in the pipeline. Successful investors like Ralf Reichert (CEO of ESL) or Verena Pausder support us on our journey. Already a good match if you… Location: see yourself in one of our great offices in Cologne or London - and don’t want to work exclusively remotely! Experience: you have a creative background (2–6 years) and a portfolio that shows a strong social-first focus. Would like to work in a growing team & startup Key facts Start: From April 2026 Scope: Full-time Area of responsibility: Marketing & Brand Fast, simple & transparent application process For this we need you We are not looking for a classic Social Media Manager, but a Social Brand Designer who brings our brand to life visually. You are responsible for the visual implementation of our brand on social – from design through editing to final publishing. Your focus: design, content & execution. You don’t just come up with ideas – you implement them yourself. Fast, creative and with a clear feel for amateur football, community dynamics and modern social trends. Your responsibilities Daily Business You design, edit and produce social-first content daily (Reels, TikToks, visuals) – from the idea to the final cut and publication. Brand Building Sharpen and consistently develop our brand image through design, tone and storytelling Build a reusable brand system (guidelines, templates, creative core principles) that scales across channels and the brand Establish recognizable content series (recurring formats/series) that the target group returns to regularly Social Media (organic + paid) Take responsibility for topic planning and publishing rhythm on the most important social media channels Produce social-media-first content and/or take the creative lead (video, static assets, short-form series) including strong "front-facing" elements (intro, copy lines, editing) Work closely with Growth/Ads to develop high-performing creatives and rapidly improve them through fast test loops Translate performance data into clear creative decisions: what to double down on, what to stop, what to test next Collaborations & Community Develop and implement collaboration concepts with creators, communities and local partners Build lean partner packages (materials, briefings, formats) so that co-created content and sharing is super easy for others Identify scalable distribution levers that increase reach without diluting the brand What you need Brand Building: You can build brands sustainably through content – not just through individual campaigns. Visual Taste: You have very good visual taste and feel comfortable in front of the camera (design, editing; motion basics are a plus). Creative Strategy: You are strong in positioning, format/series development, channel thinking and have a pronounced distribution mindset. Data Skills: You are data-comfy, understand key social and paid creative performance metrics and derive smart learnings from them. Hands-on Mentality: You work quickly, pragmatically in execution and raise the creative bar at the same time. Copywriting: Hooks, captions and series framing Editing: Short-form storytelling with a clear narrative flow Production: Creator briefing & direction for efficient content production Culture Fit: Deep understanding of sports/football culture, tone & matchday dynamics Design: Social-first design & packaging (format setup, thumbnails/title cards, recognizability) Languages: You have fluent German and English skills Nice to have, but not required Brand Building: Experience in D2C or agency environments with clear outcomes Motion Basics: Motion design/animation skills (template-based, fast & scalable) Paid Creative: Experience in paid social creatives (performance creatives, ad variants, hook-testing) Activation: On-ground activation at events/matchdays, local partner activations & on-site content Why us? Be there from the start – actively shape how Prematch grows and changes amateur football. Competitive salary that you can be proud of. Employee participation (VSOP) – you directly benefit from the company’s success. Three cool offices in Cologne, Berlin and London – with a real startup vibe for working and taking off together. If you want to experience another office, we’re happy to support that. Home office – depending on the distance from your home to the office you’ll work 1–3 days per week in the office and the remaining days flexibly remote. Whatever suits you best. For Tech & Product, 100% remote is partially possible. Remote, sometimes from further away – whether a week of sun abroad or a few days with family – with us you can flexibly work outside your place of residence from time to time. Team spirit – whether in the office or from home: we use modern tools and a virtual office to keep our team well connected across distances. Modern IT equipment – we provide the tools and devices you need to be productive. 27 vacation days per year – for your rest and to recharge. If you’re a parent, we have an additional special arrangement so you can better combine family and rest. Team events at our locations – whether after-work in Cologne, Berlin or London: we regularly bring our teams together to exchange, hang out and grow even closer as a team. Offsites with the whole team – together with the whole team for four days away from everyday life: go away together, develop ideas, work together on site and experience real team spirit. Is this your thing? Then let’s not lose any time! All we need is your current CV (we like it easy!). You can add further info about yourself simply in our short application form. Lisa will then get in touch with you. We’re all very relaxed – so feel free to start directly with the informal “you”! We can’t wait to learn more about you!