Senior Channel Marketing Specialist – Mutual Funds (Hybrid)

Job Family Marketing - General About Us At Transamerica, we value hard work, innovative thinking, and personal accountability, and we honor and reward these qualities. We recognize the potential of a diverse workforce and foster an environment where employees can balance their careers, families, communities, and personal interests. Ultimately, we take pride in creating a unique company where talented professionals collaborate in a positive environment, focusing on helping people plan for the best life possible while providing tools and solutions to make it easier to achieve. Who We Are We believe everyone deserves to live their best life. Over a century ago, we were one of the first financial services companies in America to serve everyday people from all walks of life. Today, as part of an international holding company, we serve millions of customers and collaborate with thousands of employees worldwide. Our range of insurance, retirement, and investment solutions empowers individuals to focus on what matters most to them. Our extensive agent network across North America mirrors the diversity we embrace. Together with our nonprofit research institute and foundation, we step up, tune in, and strive to be a force for good—for our customers and the communities where we live, work, and play. Unified by our purpose, we work to help people create financial freedom to live life on their terms. What We Do Transamerica is structured into three distinct business areas: 1) World Financial Group, including Transamerica Financial Advisors. 2) Protection Solutions and Savings & Investments, encompassing life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions. 3) Financial Assets, including legacy blocks of long-term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, covering Communications, Brand, and Government and Policy Affairs. Transamerica employs nearly 7,000 people and is part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide. For more information, visit transamerica.com. Job Description Summary Execute cross-functional marketing campaigns to support the sale of company products and services in mutual funds, annuities, life insurance, employee benefits, and retirement. Job Description Responsibilities - Manage digital and promotional activities related to strategy, execution, and reporting. - Execute campaigns to drive growth strategies for assigned products and channels. - Partner with Sales, Marketing, and Product to define goals and key performance indicators. - Perform campaign analytics reporting, review findings to create actionable plans, evaluate program effectiveness using qualitative and quantitative methods. - Report on productivity, priorities, issues, and opportunities for improvement. - Ensure adherence to established processes and workflows for end-to-end campaign strategy, creative execution, optimizing performance, and troubleshooting; recommend new processes and workflows where necessary. - Collaborate with cross-functional leaders to ensure superior customer service and operational excellence. - Serve as an internal escalation point for campaign-related issues. - Partner with stakeholders to kick off projects, manage stakeholder and Compliance reviews, finalize and post assets within project scope, budget, and timeline. - Excel in a fast-paced, deadline-driven environment while managing multiple projects simultaneously to ensure effective and on-time execution. - Manage the creation of data-driven Mutual Funds materials like fact sheets, commentaries, and pitch books to ensure compliant, timely, and error-free delivery; oversee initiatives to resolve reporting inconsistencies and improve content reliability. - Collaborate on opportunities to streamline and automate workflows and utilize templates and technology to improve marketing accuracy, efficiency, and scalability. - Serve as an internal point of contact for project-, website-, and data-related issues, working with stakeholders and vendors to ensure systems are functional and accurate. - Support efforts to execute and validate monthly and quarterly data workflows used for content generation. Qualifications - Bachelor’s degree in marketing, business, communications, or equivalent experience. - Five years of experience in marketing communications, digital marketing, or project management. - Experience developing and executing digital campaigns, marketing programs, and complex projects. - Thorough understanding of traditional and digital platforms. - Technical acumen to design campaigns that optimize marketing platforms. - Creative thinker. - Excellent communication and relationship building skills. - Organizational skills with the ability to manage multiple projects in a fast-paced environment. Preferred Qualifications - Experience with change management. - Familiarity with content management, workflow, and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront. - Financial services industry experience. - Familiarity with tools like Alteryx and Kurtosys, with hands-on experience managing data workflows, producing error-free deliverables, and implementing creative and process enhancements that accelerate project timelines while maintaining accuracy. The Salary for this position generally ranges between $79,000 - $86,000 annually. Please note that the salary range is a good faith estimate for this position, and actual starting pay is determined by several factors, including qualifications, experience, geography, work location designation (in-office, hybrid, remote), and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both personal and financial well-being. Compensation Benefits - Competitive Pay. - Bonus for Eligible Employees. Benefits Package - Pension Plan. - 401k Match. - Employee Stock Purchase Plan. - Tuition Reimbursement. - Disability Insurance. - Medical Insurance. - Dental Insurance. - Vision Insurance. - Employee Discounts. - Career Training & Development Opportunities. Health and Work/Life Balance Benefits - Paid Time Off starting at 160 hours annually for employees in their first year of service. - Ten (10) paid holidays per year, typically mirroring the New York Stock Exchange (NYSE) holidays. - Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars. - Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. - Adoption Assistance. - Employee Assistance Program. - Back-Up Care Program. - PTO for Volunteer Hours. - Employee Matching Gifts Program. - Employee Resource Groups. - Inclusion and Diversity Programs. - Employee Recognition Program. - Referral Bonus Programs. Inclusion & Diversity We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re honored to have our efforts recognized through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.