Fadata Group: Product Marketing Senior Manager (Go-to-Market)

remote-job.net Job Summary: Salary: not specified Weekly hours: Full-time Recommended experience: Senior Recommended education: Bachelor’s or Master’s degree in Marketing, Computer Science, Business Administration or related fields (or equivalent experience) Industry: Insurtech Main responsibilities: Develop sales and go-to-market materials to accelerate deals. Lead marketing initiatives from idea to launch. Represent the brand and present at events and in media. Main requirements: 5–10+ years of product marketing experience, preferably B2B/Enterprise. Strong storytelling and ability to communicate technical content clearly. Self-starter, strategic and adept at working in fast, complex environments; English skills. About the company Fadata develops end-to-end core software solutions for the insurance industry and aims to become the global standard for insurance software. The company focuses on cloud-native, scalable products and emphasizes values such as Trust, Openness, Passion, Innovation and Care. Fadata is a fast-growing, multinational software provider with teams in several countries (including Bulgaria, Germany, Denmark, Spain) and promotes a collaborative, diverse corporate culture. There are flexible work-from-home arrangements, competitive compensation and opportunities for personal and professional development. Responsibilities Create and lead compelling sales assets (presentations, one-pagers, pitch decks) to address customer needs. Plan and execute go-to-market strategies and assets to generate demand and accelerate deal closures in collaboration with Sales and Marketing. Act as a speaker at events and in media and support events by developing presentations, content and messaging. Collaborate with partners to create marketing campaigns and sales materials. Work closely with Product and Sales to develop messaging and campaigns. Brand ambassador: increase brand awareness and consistency across all touchpoints. Take end-to-end responsibility for marketing initiatives from idea to launch. Conduct market and competitor analysis and derive strategic recommendations. Apply AI tools to create added value and optimize content. Represent the customer perspective through in-depth research and customer-journey mapping. Requirements 5–10+ years of experience in product marketing, ideally in B2B enterprise software, FinTech, InsurTech or the insurance sector. Insurance domain expertise is an advantage. Proven ability to translate complex technical concepts into clear, impactful messages. Excellent storytelling skills, both written and verbal; ability to persuade technical and business stakeholders. Strong understanding of GTM strategies, market segmentation and customer needs. Experience in brand management is a plus. Strong project management and cross-functional collaboration skills; willingness to take ownership. Self-starter mentality and comfort working in fast-paced, ambiguous environments. Strategic thinking with attention to detail and strong execution capabilities. Fluent English. Benefits Work in a fast-growing international company with multicultural teams in Europe and worldwide. Flexible work-from-home policy and a positive corporate culture that supports employee well-being. Competitive compensation package and opportunities for personal and professional development. No-meeting times to concentrate on core tasks. Half Friday afternoon on the second Friday of the month for personal projects or rest. Work in a supportive, dynamic team with high levels of ownership.