CRM Manager – Subscriptions

ABOUT TIDE At Tide, we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany, and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees, and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: - Tide is available for UK, Indian, German, and French SMEs - Over 1.8 million members: 800,000 in the UK and 1,000,000 in India and growing rapidly - Over $300 million raised in funding - Over 2,500 Tideans globally – we’re diversity champions! - We have offices in Central London, with a member support and technology center in Sofia, Bulgaria, technology centers in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg. ABOUT THE TEAM: This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact. Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value. WHAT WE ARE LOOKING FOR: We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value. You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights. As CRM Manager – Subscriptions, you will: - Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets. - Provide strategic guidance to senior CRM team members on best practices and emerging trends. - Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment. - Use advanced data analytics to refine segmentation and personalize member communications. - Implement advanced targeting strategies to optimize campaign performance and maximize customer lifetime value. - Apply predictive modeling and behavioral analytics to proactively reduce churn. - Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals. - Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue. - Develop and oversee customer advocacy and loyalty programs to increase retention and brand advocacy. WHAT MAKES YOU A GREAT FIT: - 3+ years of CRM experience, ideally within subscription-based businesses - Experience with subscription billing systems and customer databases - Strong background in CRM analytics, segmentation, and predictive modeling - Deep knowledge of CRM and marketing automation technologies - Strong project management and strategic thinking skills - Excellent spoken and written English - Strong stakeholder management and communication skills - Experience with tools such as Iterable, Salesforce, GSuite, and Jira - A proactive problem-solver who thrives in dynamic environments WHAT YOU'LL GET IN RETURN: - 25 days paid annual leave - 3 paid days off for volunteering or L&D activities - Extended maternity and paternity leave covered by the company - Personal L&D budget - Additional health & dental insurance - Mental wellbeing platform - Fully covered Multisports card - Food vouchers - Snacks, light food, drinks in the office - WFH equipment allowance - Sabbatical Leave - Share options TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity, or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: