Brand & Content Manager (m/w/d)

Hej! Great that you’re here As the super platform for amateur football in Europe, we bring pro experiences — from news to data to gamification — directly to a community of over 190 million players and fans. We are Prematch, founded in 2021 in Köln, a dynamic startup with smart and hungry team members. Our Marketing & Business team sits in Köln, Berlin & London, our Tech & Product team works remotely across Europe. We have backing from strong partners like adidas, Krombacher, NIVEA MEN and the Techniker Krankenkasse — and have 1–2 more exciting partnerships in the pipeline. Successful investors like Ralf Reichert (CEO of ESL) and Verena Pausder support us on our way. Already a good match if you… Location: you see yourself working from one of our great offices in Köln or London — and don’t want to work exclusively remotely! Experience: you have a creative background (2–6 years) and a portfolio that shows a strong social-first orientation. You’d like to work in a growing team & startup Key facts Start: From April 2026 Employment: Full-time Area of responsibility: Marketing & Brand Fast, simple & transparent application process For this we need you We are not looking for a classic Social Media Manager, but a Social Brand Designer who brings our brand to life visually. You are responsible for the visual implementation of our brand on social — from design through editing to final publication. Your focus: design, content & execution. You don’t just develop ideas — you implement them yourself. Fast, creative and with a clear sense for amateur football, community dynamics and modern social trends. Your responsibilities Daily business You design, edit and produce social-first content daily (Reels, TikToks, visuals) — from the idea to the final cut and publication. Brand building Sharpen and consistently develop our brand image through design, tone and storytelling Build a reusable brand system (guidelines, templates, creative principles) that scales across channels and the brand Establish recognizable content series (recurring formats/series) that the target group returns to regularly Social Media (organic + paid) Take responsibility for topic planning and publishing rhythm on the most important social media channels Produce social-media-first content and/or take the creative lead (video, static creatives, short-form series) including a strong “front face” (hook, copy lines, editing) Work closely with Growth/Ads to develop high-performing creative assets and rapidly improve them through fast test loops Translate performance data into clear creative decisions: what to double down on, what to stop, and what to test next Partnerships & Community Develop and implement collaboration concepts with creators, communities and local partners Build lean partner packages (assets, briefings, formats) to make co-created content and sharing super easy for others Identify scalable distribution levers to increase reach without diluting the brand What you need Brand building: You can build brands sustainably through content — not just through single campaigns. Visual taste: You have very good visual taste and feel comfortable in front of the camera (design, editing; motion basics are a plus). Creative strategy: You’re strong in positioning, format/series development, channel thinking and have a pronounced distribution mindset. Data skills: You’re data-comfy, understand key social and paid creative performance metrics and derive smart learnings from them. Hands-on mentality: You work fast, pragmatically in execution while raising the creative bar. Copywriting: Hooks, captions and series framing Editing: Short-form storytelling with a clear narrative flow Production: Creator briefing & direction for efficient content production Culture fit: Deep understanding of sports/football culture, tone & matchday dynamics Design: Social-first design & packaging (format setup, thumbnails/title cards, recognizability) Languages: You have fluent German and English skills Nice to have, but not required Brand building: Experience in D2C or agency environments with clear outcomes Motion basics: Motion design/animation skills (template-based, fast & scalable) Paid creative: Experience in paid social creatives (performance creatives, ad variants, hook testing) Activation: On-ground activation at events/matchdays, local partner activations & on-site content Why us? Be part of it from the start — actively shape how Prematch grows and changes amateur football. Competitive salary that’s worth seeing. Employee participation (VSOP) — you directly benefit from the company’s success. Three cool offices in Köln, Berlin and London — real startup vibe to work and grow together. If you want to experience another office from time to time, we support that of course. Home office — depending on the distance from your home to the office, you work 1–3 days per week in the office and the remaining days flexibly remote. Whatever works best for you. For Tech & Product, 100% remote is possible in some cases. Remote, sometimes from further away — whether a week of sun abroad or a few days with family — with us you can flexibly work outside your place of residence from time to time. Team spirit — whether in the office or from home: we ensure with modern tools and a virtual office that our team stays well connected across distances. Modern IT equipment — we provide the tools and devices you need to be productive. 27 vacation days per year — for your recovery and to recharge. If you’re a parent, we have an extra special arrangement so you can better balance family and rest. Team events at our locations — whether after-work in Köln, Berlin or London: we regularly bring our teams together to exchange, socialize and grow even closer as a team. Offsites with the entire team — together with the whole team, four days away from everyday life: travel together, develop ideas, work on site and experience real team spirit. Sound like your thing? Then let’s not waste any time! All we need is your current CV (we like to keep it easy!). You can leave further information about yourself simply in our short application form. Lisa will then get in touch with you. We are all very relaxed — so feel free to use the informal “du” right away! We can’t wait to learn more about you!