Beachbody: Director, CRM and Lifecycle Marketing

remote-job.net Job Summary: 💶 Salary:145,114 ⏰ Weekly Working Hours:Full-time 🔍 Recommended Experience:Senior 🎓 Recommended Education:Bachelor's degree or equivalent; MBA preferred 🏭 Industry:Health & Fitness 📋 Main Responsibilities: Leading the CRM and lifecycle team and directing all cross-channel initiatives. Designing and implementing onboarding and retention journeys to enhance activation and long-term usage. Increasing customer lifetime value through targeted monetization and cross-sell strategies. ✅ Key Requirements: 8–12+ years of experience in CRM/lifecycle marketing with leadership responsibilities. Experience with Shopify and one or more CRM platforms (Braze, Iterable, SFMC, Klaviyo). Strong analytical skills and experience with testing, segmentation, and forecasting. About the Company: BODi (part of the Beachbody family) is dedicated to creating the category of "Health Esteem." Following the rebranding from Beachbody to BODi, the company launched a new brand, platform, and app combining fitness and nutrition with positive mindset content. BODi moves away from the traditional fitness and diet paradigm, which often relies on self-criticism. In light of rising mental health challenges since the pandemic and the significant proportion of the population still overweight or obese, BODi pursues a new holistic approach to health and well-being. The company focuses on helping members build sustainable habits, promoting product usage, and enhancing long-term customer value. Headquarters: Remote - California (United States). Tasks: Lead and develop the CRM and lifecycle marketing team; strategy and execution across email, SMS, push, and in-app channels. Define and implement lifecycle strategies to improve activation, engagement, retention, and cross-product adoption. Develop and manage monetization programs (subscriptions, supplements, upsell/cross-sell) to increase customer lifetime value. Build onboarding journeys, engagement loops (milestones, streaks, rewards), and behavior-driven trigger communications. Establish performance frameworks, forecasting, and experimentation paths in close collaboration with product, e-commerce, media, and analytics teams. Requirements: 8–12+ years of experience in CRM, lifecycle, or retention marketing with leadership responsibilities and ownership of multi-channel programs. Hands-on experience with Shopify and CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo), including segmentation, automation architecture, and deliverability. Proven success in lifecycle monetization: repeat purchases, subscription retention, LTV growth, as well as upsell/cross-sell performance. Experience with email and SMS (required), ideally also with push/in-app and triggered journeys (onboarding, win-back, post-purchase). Strong analytical skills: cohort analysis, retention, churn, AOV, revenue-per-user, incrementality tests, and forecasting. Expertise in building and managing testing roadmaps and translating customer behavior into personalization strategies. Experience in leading and developing teams (preferably 4–7 direct reports) and cross-functional collaboration. Bachelor’s degree or equivalent experience; MBA preferred. Benefits: Competitive salary with annual bonus opportunity. Employee Stock Purchase Plan. 401(k) plan with company match. 12 weeks of parental leave (maternity/paternity) with 100% pay. Discounts & employee perks, learning, and career development opportunities. Generous paid time off (PTO) and comprehensive benefits package (location-dependent).