Paid Media / Performance Marketer

<h1 style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">&nbsp;Performance Marketer - Paid Media</span></h1> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Immediate start, 3-5 month contract, 3 days a week</span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Location: London, UK&nbsp;</span></p> <p><br><br></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>&nbsp;&nbsp;Prolific</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">Prolific is not just another player in the AI space—we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.</span></p> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>The role</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">We’re looking for an <span style="text-decoration: underline;"><strong>immediately available,</strong></span> experienced Paid Media / Performance Marketing Freelancer in the UK ONLY to help us scale and optimize our paid media initiatives across Prolific for Research. This role will own hands-on execution across multiple paid channels while providing clear performance insights and recommendations.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">This is an execution-heavy role with strategic input—ideal for someone who enjoys building, testing, optimizing, and reporting on campaigns end-to-end.</span></p> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>What you’ll bring to the role</em></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Proven experience managing paid media campaigns for B2B products (SaaS, marketplaces, or platforms preferred)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Strong hands-on experience with: LinkedIn, Influ2, Hubspot, Meta and other relevant channels</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Familiarity with marketing automation and CRM tools</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience with content syndication and lead-gen focused paid campaigns</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Strong analytical skills and confidence working with performance data and reporting tools</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Comfortable owning campaigns end-to-end without heavy oversight</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience running experiments and structured testing roadmaps</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Ability to clearly explain performance, insights, and recommendations to non-specialists</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience working as a freelancer or contractor with fast-moving teams</span></li> </ul> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>&nbsp;&nbsp;&nbsp;&nbsp;</em></span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>What you’ll be doing in the role&nbsp;</em></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Set up, manage, and optimise paid media campaigns across multiple channels, including: Paid search, LinkedIn Ads, Influ2, Meta, other paid social or advertising placements as relevant, content syndication partners and platforms</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Develop and refine audience targeting strategies (B2B, research, academic, AI and commercial segments)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Manage campaign structure, bidding strategies, budgets, and creative testing</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Monitor performance daily and optimise for key metrics (CPL, CAC, conversion rates, ROI)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Produce clear, actionable performance reporting (weekly/monthly)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Recommend new paid channels, formats, or placements based on performance insights</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Ensure tracking, attribution, and measurement are set up correctly</span></li> </ul> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>Why Prolific is a great place to work</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.</span></p> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>Links to more information on Prolific</em></span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.notion.so/prolific/dbc97f2b3ff24f1bb6fa834a2c9c3283?v=4f874e88e46a4f54afd8bf62f1db19ed&amp;p=9f2c1de05dfa43338d48c20362bfead1&amp;pm=c">Benefits&nbsp;</a></span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.notion.so/prolific/dbc97f2b3ff24f1bb6fa834a2c9c3283?v=4f874e88e46a4f54afd8bf62f1db19ed">External Handbook</a>&nbsp;</span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.prolific.com/">Website&nbsp;</a></span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.youtube.com/@JoinProlific">Youtube</a>&nbsp;</span></p> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>Privacy Statement</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's <a href="https://www.notion.so/prolific/Policy-Privacy-Notice-for-Candidates-f94a136a67544388b4888bc436451b57">Candidate Privacy Notice</a> explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.</span></p> <p>&nbsp;</p>