Creative Director, LTX

<p>Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.</p> <p>The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.</p> <h2>The team &amp; role</h2> <p data-start="228" data-end="522">We’re seeking a passionate, visionary <strong data-start="266" data-end="287">Creative Director</strong> to <strong data-start="291" data-end="348">own and build the visual foundation of LTX end-to-end</strong>. This role is about defining a <strong data-start="380" data-end="413">clear, scalable visual system</strong> for the company and ensuring it is consistently expressed across product, brand, research, and storytelling.</p> <p data-start="1002" data-end="1301">We’re looking for a creative, strategic <strong data-start="1042" data-end="1063">Creative Director</strong> to define and lead the visual foundation of LTX from end to end. This role focuses on building a clear, scalable visual language for the company and ensuring it is consistently reflected across product, brand, research, and storytelling.</p> <p data-start="1303" data-end="1609">You’ll operate in a highly cross-functional environment, partnering closely with product, research, engineering, marketing, and leadership. A key responsibility is shaping the visual identity of the LTX-2 model, how it is experienced and represented across developers, partners, and the broader ecosystem.</p> <p data-start="1611" data-end="1848">This role is ideal for someone who combines strong design craft with systems thinking and technical curiosity - someone who can turn complex AI concepts into a clear, cohesive, and inspiring visual identity that evolves with the company.</p> <h2>What you will be doing</h2> <ul> <li data-start="1881" data-end="2007">Define and scale <strong>LTX’s visual language</strong>, including brand principles, design systems, and guidelines across teams and products</li> <li data-start="2010" data-end="2135">Own and evolve the <strong>visual identity of LTX-2</strong> across product interfaces, demos, documentation, partnerships, and storytelling</li> <li data-start="2138" data-end="2259">Lead <strong>creative direction</strong> across product, brand, research communication, and marketing, ensuring clarity and consistency</li> <li data-start="2262" data-end="2389">Collaborate closely with product, research, engineering, and marketing to embed visual thinking into how the company operates</li> <li data-start="2392" data-end="2476">Translate complex AI technologies into <strong>compelling and accessible visual narratives</strong></li> <li data-start="2479" data-end="2580"><strong>Stay hands-on</strong>: design, prototype, and refine key assets while setting a high standard for execution</li> <li data-start="2583" data-end="2708">Build and mentor a multidisciplinary creative team, while enabling non-design teams through clear frameworks and guidelines</li> <li data-start="2711" data-end="2810">Partner with leadership to align visual identity with <strong>long-term strategy, positioning,</strong> and <strong>growth</strong></li> </ul> <h2>Your skills and experience</h2> <ul> <li data-start="2853" data-end="2988"><strong>8+ years of experience in design</strong>, including leadership roles shaping visual identity across digital products or tech-driven companies</li> <li data-start="2991" data-end="3109">Strong systems thinking, with experience<strong> building scalable design systems </strong>and visual frameworks across organizations</li> <li data-start="3112" data-end="3189">Deep hands-on design expertise - you lead through craft, not only direction</li> <li data-start="3192" data-end="3317">Experience working cross-functionally and influencing diverse teams (product, engineering, research, marketing, leadership)</li> <li data-start="3320" data-end="3437">Proven ability to manage and <strong>scale design operations </strong>(processes, workflows, standards) without compromising quality</li> <li data-start="3440" data-end="3537"><strong>Technical curiosity</strong> and <strong>fluency</strong>, with interest in AI, creative tools, and emerging technologies</li> <li data-start="3540" data-end="3628">Ability to translate complex technical concepts into clear and engaging visual systems</li> <li data-start="3631" data-end="3698">Familiarity with <strong>generative AI </strong>and modern design/production tools</li> <li data-start="3701" data-end="3811">Strong collaboration and communication skills, with the ability to align stakeholders around a shared vision</li> </ul> <h3><strong data-start="124" data-end="138">Important note:</strong></h3> <p data-start="3915" data-end="4219">This position requires strong hands-on design experience and a proven track record in building and leading scalable design systems. Candidates whose experience is primarily focused on marketing execution or campaign management — without deep design craft and systems expertise — are unlikely to be a fit.</p> <p data-start="4221" data-end="4363">We’re looking for a designer at heart: someone who builds, leads through execution, and sets a high creative standard across the organization.</p> <h2>Why Lightricks</h2> <ul> <li data-start="4396" data-end="4466">Be part of a company where creativity is central to everything we do</li> <li data-start="4469" data-end="4572">Play a key role in shaping the visual identity of a leading AI company, redefining creative expression</li> <li data-start="4575" data-end="4642">Work alongside top talent across design, research, and technology</li> <li data-start="4645" data-end="4743">Contribute to LTX-2 and next-generation creative tools, pushing the boundaries of what’s possible</li> </ul> <h2>We got you covered</h2> <ul> <li>We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.</li> <li>We run daily door-to-door shuttles, offering Car-to-go subscriptions from several locations in the central district, plus free parking and train-station pickups.</li> <li>We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.</li> </ul> <p><span style="color: rgb(255, 242, 128);">#LI-GS1</span></p>