Product Marketing Specialist

<p data-renderer-start-pos="1"><strong data-renderer-mark="true">About us:</strong></p> <p data-renderer-start-pos="12">Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.</p> <p data-renderer-start-pos="314">Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.&nbsp;</p> <p data-renderer-start-pos="576">We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.</p> <p data-renderer-start-pos="847">Come join our team as we develop new ways to improve the lives of working Americans.</p> <p data-renderer-start-pos="1" data-local-id="776632f4-db4d-4153-b7e7-770d464ab32a"><strong data-renderer-mark="true">About the role:</strong></p> <p data-renderer-start-pos="18" data-local-id="4113359c-875b-4be1-9c75-763aea7e39bc">As the Product Marketing Specialist, you will be the driving force behind our product and partner go-to-market initiatives. You will focus on the tactical creation and execution of high-impact marketing assets that fuel product adoption and partner success.</p> <p data-renderer-start-pos="278" data-local-id="f5a6e0df-4a2e-41e4-952b-2a5a8b0d0bcd">Reporting to the Manager of Product and Partner Marketing, you will sit at the intersection of Marketing, Product, Sales, and Partnerships. Your mission is to translate product features into compelling narratives and visual assets that resonate with our customers and empower our sales teams and partners.</p> <p data-renderer-start-pos="585" data-local-id="710b49a6-6526-4735-b16a-006afe067d65"><strong data-renderer-mark="true">Responsibilities include, but are not limited to:</strong></p> <ul> <li data-renderer-start-pos="638" data-local-id="abc71e87-5625-4b4c-8074-8cd81d050cdb"><u data-renderer-mark="true">Marketing Asset Creation and Management</u> <ul> <li data-renderer-start-pos="681" data-local-id="8c34bfb5-c740-4e9a-8932-57270379d6b8">Support the creation and management of product marketing assets, including sales collateral, website content, and presentations</li> <li data-renderer-start-pos="812" data-local-id="ce4cf435-a1cd-402d-b9ca-62d9afd2c8ef">Produce engaging demo videos and visual guides that simplify the Branch experience for various personas</li> <li data-renderer-start-pos="919" data-local-id="7863a5c0-a2bf-4f58-8e12-13eeb43e7066">Ensure brand consistency and alignment with our core messaging framework across all touchpoints</li> </ul> </li> <li data-renderer-start-pos="1020" data-local-id="bdfc3228-bda2-4eca-be91-ab152d1ab5c0"><u data-renderer-mark="true">New Product &amp; Feature Launches</u> <ul> <li data-renderer-start-pos="1054" data-local-id="e95864a8-6085-491f-92f0-de79e4c14adf">Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products</li> <li data-renderer-start-pos="1194" data-local-id="6d58b5dd-e625-4ea7-b1d1-dab44d2232d7">Execute tactical rollouts that ensure all internal and external stakeholders are aligned with business objectives</li> </ul> </li> <li data-renderer-start-pos="1313" data-local-id="936478f0-c4de-4e90-920e-acff90547e3a"><u data-renderer-mark="true">Sales Enablement &amp; Partner Activation</u> <ul> <li data-renderer-start-pos="1354" data-local-id="70ffb879-6a3e-4c6e-bda9-5aec5710298e">Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections</li> <li data-renderer-start-pos="1472" data-local-id="7ab8365d-76d2-4bc5-a6ab-26043dd3505e">Maintain our library of sales enablement materials, including case studies, product one-pagers, slide decks, and website copy</li> <li data-renderer-start-pos="1601" data-local-id="682a3a74-9c34-45c1-81c4-24de8c3e137a">Develop partner-specific collateral, such as co-branded one-pagers and slide decks designed for our partners' sales teams to sell Branch effectively</li> <li data-renderer-start-pos="1753" data-local-id="a21a4832-26f6-40d4-b46d-13c6c27b34cb">Support&nbsp; end-to-end execution of marketing activities aimed at a partner’s customer or prospect base</li> </ul> </li> <li data-renderer-start-pos="1859" data-local-id="c87778a1-a03e-4f01-84df-430643d2839f"><u data-renderer-mark="true">Marketplace Optimization</u> <ul> <li data-renderer-start-pos="1887" data-local-id="34312258-a7d9-487f-b079-d43f8bd0d449">Own the Branch presence on partners’ marketplaces&nbsp;</li> <li data-renderer-start-pos="1941" data-local-id="fc82e1e9-2523-463c-8445-dbac01256e32">Test and optimize copy and visuals to maximize conversion and drive high-quality inbound leads from partners</li> </ul> </li> </ul> <p data-renderer-start-pos="2055" data-local-id="e2e35cf0-93f9-4812-82bc-3d7e03b1b485"><strong data-renderer-mark="true">Qualifications:</strong></p> <ul> <li data-renderer-start-pos="2074" data-local-id="9942f323-b10a-4ab9-a1c0-0acb086cebdf"><u data-renderer-mark="true">Experience:</u> 1-3 years of experience in Product Marketing, Marketing Communications, or Sales Enablement (B2B SaaS or Fintech experience is a plus)</li> <li data-renderer-start-pos="2224" data-local-id="09ae72a4-b92f-4690-aa54-88e29773714d"><u data-renderer-mark="true">Content Creation:</u> A strong portfolio of written and visual work (decks, one-pagers, videos, or scripts)</li> <li data-renderer-start-pos="2331" data-local-id="12ecc9e8-070f-4a61-ae4d-d6eade2aeacb"><u data-renderer-mark="true">Technical Aptitude:</u> Comfortable learning the "ins and outs" of a technical product and translating it into benefits that resonate with real customer needs</li> <li data-renderer-start-pos="2489" data-local-id="7e8837aa-716e-4c18-a810-536011bf25f9"><u data-renderer-mark="true">Project Management:</u> Proven ability to manage multiple projects simultaneously in a fast-paced environment</li> <li data-renderer-start-pos="2598" data-local-id="b1aadff4-27eb-446f-96ac-78f52a2c9760"><u data-renderer-mark="true">Tools:</u> Familiarity with design tools (Figma), video recording software (Loom, Descript), and CRM/Automation tools (HubSpot, Salesforce), and an aptitude for testing, learning, and utilizing AI tools</li> </ul> <p data-renderer-start-pos="1033"><strong data-renderer-mark="true">Compensation:</strong></p> <p data-renderer-start-pos="1048">The salary range for this role is <span class="fabric-background-color-mark" data-renderer-mark="true" data-background-custom-color="#fedec8">$80-90k.</span></p> <p data-renderer-start-pos="1092">The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc.&nbsp;</p> <p data-renderer-start-pos="1365"><strong data-renderer-mark="true">Location:</strong></p> <p data-renderer-start-pos="1376">This position is classified as REMOTE<strong data-renderer-mark="true"> </strong>within the United States of America.</p> <p data-renderer-start-pos="1452"><em data-renderer-mark="true">We are unable to hire candidates located outside of the domestic U.S.</em></p> <p data-renderer-start-pos="1523"><strong data-renderer-mark="true">Benefits:&nbsp;</strong></p> <ul> <li data-renderer-start-pos="1537">Market-leading medical, dental, and vision insurance&nbsp;</li> <li data-renderer-start-pos="1594">Stock options</li> <li data-renderer-start-pos="1611">Free Premium-Tier Origin Financial Wellness subscription</li> <li data-renderer-start-pos="1671">Monthly home-office stipend</li> <li data-renderer-start-pos="1702">401k (TransAmerica)</li> <li data-renderer-start-pos="1725">12-weeks paid parental leave for birthing and non-birthing parents</li> <li data-renderer-start-pos="1795">Flexible time off + sick and safe time</li> <li data-renderer-start-pos="1837">11 paid company holidays</li> </ul> <p data-renderer-start-pos="1865"><strong data-renderer-mark="true">Working at Branch</strong></p> <p data-renderer-start-pos="1884">A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.&nbsp; Learn more about what we do in this <a class="_mizu1p6i _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _syaz14q2 _ect41gqc _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj14q2 _9oik1r31 _1bnxglyw _jf4cnqa1 _30l314q2 _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h16c2 _1053w7te _1ienw7te _n0fxw7te _1vhvg3x0" href="https://cdn.bfldr.com/CUTY2K5N/as/jrr3hk6csnwjhrx8phg6ppnj/The_Branch_Manifesto" data-renderer-mark="true"><u data-renderer-mark="true">video</u></a>!</p> <p data-renderer-start-pos="2212">Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.&nbsp;&nbsp;</p> <p data-renderer-start-pos="2569">Learn more about our culture, approach, technology, and people here: <span data-inline-card="true" data-card-url="https://www.branchapp.com/about" data-annotation-inline-node="true" data-annotation-mark="true" data-renderer-start-pos="2638"><span class="loader-wrapper"><span class="hover-card-trigger-wrapper" data-testid="hover-card-trigger-wrapper"><a class="_1yt4x7n9 _2rko12b0 _v56415x0 _1e0c1nu9 _16d9qvcn _syaz14q2 _1rkwglyw _4cvx15qp _19it7r9e _bfhkhp5a _1a3b1r31 _4fprglyw _5goinqa1 _9oik1r31 _1bnxglyw _jf4cnqa1 _1nrm1r31 _c2waglyw _1iohnqa1 _uizt1kdv _nt751r31 _49pcglyw _1hvw1o36 _1372tlke _7ehi1s3c _1j5pglyw _1di6fg4m" href="https://www.branchapp.com/about" data-testid="inline-card-resolved-view">https://www.branchapp.com/about</a></span></span></span></p> <p data-renderer-start-pos="2642">&nbsp;</p> <p data-renderer-start-pos="2645"><em data-renderer-mark="true">Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</em></p> <p data-renderer-start-pos="2891"><em data-renderer-mark="true">Must be currently authorized to work in the USA without sponsorship or transfer.</em></p> <p data-renderer-start-pos="2973"><em data-renderer-mark="true">No third-parties, please.</em></p> <p data-renderer-start-pos="3000"><em data-renderer-mark="true"><u data-renderer-mark="true">View how Branch collects your personal data </u></em><a class="_mizu1p6i _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _syaz14q2 _ect41gqc _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj14q2 _9oik1r31 _1bnxglyw _jf4cnqa1 _30l314q2 _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h16c2 _1053w7te _1ienw7te _n0fxw7te _1vhvg3x0" href="https://www.branchapp.com/legal/ccpa" data-renderer-mark="true"><em data-renderer-mark="true"><u data-renderer-mark="true">here</u></em></a><em data-renderer-mark="true"><u data-renderer-mark="true">.</u></em></p>